Audit
Review Audit Checker
Score your review setup across eight factors that affect search rankings, rich snippets, and AI citations. See your grade and the highest-impact fixes.
Score is based on eight factors that directly affect how crawlers, answer engines, and Google's rich snippet algorithms read your review data. Recommendations surface the highest-impact gaps first.
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Top fixes by impact
+20
Add JSON-LD schema to every product page template. This is the single highest-impact change for rich snippets and AI citations.
+15
Move review rendering server-side or to static HTML. Client-side-only reviews are invisible to crawlers and answer engines.
+15
A single plain-text email sent 7 days after delivery typically triples the review rate. No design needed.
+15
Under 10 reviews, the aggregate rating carries little weight in search. Focus collection on your top five products first.
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Common questions
- What eight factors does the audit check?
- The audit checks: whether review text is in crawlable HTML, whether Product schema is present and valid, whether individual Review nodes are included, whether a canonical URL is set, whether the page is indexable, review text word count, the presence of aggregate rating markup, and whether the rating value is within Google's accepted range.
- What is the single highest-impact fix most stores need?
- Making review text available in static HTML is the highest-impact change for the majority of Shopify stores that use JavaScript-rendered review apps. If a search crawler cannot read review text in the initial HTML response, the page cannot qualify for review-rich results regardless of what schema is present.
- How often should I run this audit?
- Run it after any theme update, after switching review apps, or after a major Shopify update. Theme changes frequently overwrite schema scripts or remove the blocks where review widgets are mounted. A quarterly check catches regressions before they affect search ranking.
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