Calculator

Review ROI Calculator

Estimate the extra reviews and the revenue a higher response rate could earn you. Transparent assumptions, your numbers.

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%
%
4% chosen. Set this conservatively.

The revenue figures are illustrative. They show what a conversion uplift you choose would be worth at your current order volume; they are not a measured result or a promise. The extra-reviews figure is straightforward arithmetic on your response rates.

Live estimate
180
extra reviews per month
2,160
extra reviews per year
$2,760
illustrative added revenue / month
$33,120
illustrative added revenue / year

Revenue figures are illustrative. They reflect the uplift percentage you set, not a measured result.

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Common questions
How does the calculator estimate revenue?
It multiplies additional reviews by an estimated conversion lift per review (based on published e-commerce studies), then applies that lift to your average order value and monthly order volume. The assumptions are shown so you can adjust them for your store.
What is a realistic review request response rate?
Industry benchmarks for post-purchase review request emails range from 5 to 15 percent depending on the product category, email timing, and whether an incentive is offered within legal limits. Personalised subject lines and sending within 7 days of delivery are the two highest-impact levers.
Does the calculator account for the quality of reviews, not just the count?
Not directly. Review quality (photos, detailed text, verified status) affects conversion rates in ways that vary by product and buyer psychology. The calculator uses average conversion lift figures; your actual results may be higher if you can increase photo review rates or response depth.
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